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Corporate Communication (Business 210)
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CC BY
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The introduction of Business Communication for Success, the textbook used throughout this course, notes that Ň[E]ffective communication takes preparation, practice, and persistence. There are many ways to learn communication skills; the school of experience, or Ôhard knocks,Ő is one of them. But in the business environment, a ÔknockŐ (or lesson learned) may come at the expense of your credibility through a blown presentation to a client.Ó Effective communication skills are a prerequisite for succeeding in business. Communication tools and activities connect people within and beyond the organization in order to establish the businessŐs place in the corporate community and the social community, and as a result, that communication needs to be consistent, effective, and customized for the business to prosper. Business Communication for Success provides theories and practical information that represent the heart of this course, while additional resources are included to expand or pose alternatives to the approaches chosen in the textbook. You will receive maximum benefits from this course if you complete the readings first and then use the additional resources to fill in the blanks and/or reconsider the topics in the textbook.

Subject:
Business and Communication
Communication
Management
Material Type:
Activity/Lab
Full Course
Homework/Assignment
Reading
Syllabus
Provider:
The Saylor Foundation
Date Added:
03/06/2019
Cross-Cultural Leadership, Fall 2004
Conditional Remix & Share Permitted
CC BY-NC-SA
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Opportunity for group study by graduate students on current topics related to management not otherwise included in curriculum.

Subject:
Business and Communication
Management
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Bentley, Patricia Peterson
Date Added:
01/01/2004
Developmental Entrepreneurship, Fall 2003
Conditional Remix & Share Permitted
CC BY-NC-SA
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This class surveys developmental entrepreneurship via case examples of both successful and failed businesses and generally grapples with deploying and diffusing products and services through entrepreneurial action. By drawing on live and historical cases, especially from South Asia, Africa, Latin America as well as Eastern Europe, China, and other developing regions, we seek to cover the broad spectrum of challenges and opportunities facing developmental entrepreneurs. Finally, we explore a range of established and emerging business models as well as new business opportunities enabled by developmental technologies developed in MIT labs and beyond.

Subject:
Business and Communication
Management
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Barahona-Martinez, Juan Carlos
Bonsen, Joost
Pentland, Alex Paul
Quadir, Iqbal
Date Added:
01/01/2003
Digital Accessibility as a Business Practice
Conditional Remix & Share Permitted
CC BY-SA
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0.0 stars

This Book Will Be Helpful to:

Managers-
This book is aimed primarily at those who are responsible for implementing accessibility at an organizational level. These people tend to be managers, but may also be accessibility specialists, whose role it is to oversee the implementation of accessibility strategies and awareness throughout an organization.

Web Developers-
Web developers may also wish to read this book to expand their understanding of the organizational aspects of implementing accessibility, extending their role as an IT accessibility specialist, often being the person who leads the implementation of accessibility culture in an organization.

Everyone Else-
While managers and web developers are the primary audience for this book, anyone who has an interest in the aspects of implementing accessibility culture in an organization will find this book informative.

Subject:
Business and Communication
Management
Material Type:
Textbook
Provider:
Ryerson University
Author:
Christopher West
Frank Miller
Greg Gay
Date Added:
11/06/2018
Doctoral Seminar in Research Methods I, Fall 2004
Conditional Remix & Share Permitted
CC BY-NC-SA
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Introduces the process of social research, emphasizing the conceptualization of research choices to ensure validity, relevance, and discovery. Includes research design and techniques of data collection as well as issues in the understanding, analysis, and interpretation of data. This course is designed to lay the foundations of good empirical research in the social sciences. It does not deal with specific techniques per se, but rather with the assumptions and the logic underlying social research. Students become acquainted with a variety of approaches to research design, and are helped to develop their own research projects and to evaluate the products of empirical research.

Subject:
Business and Communication
Management
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Bailyn, Lotte
Sorensen, Jesper
Date Added:
01/01/2004
Doctoral Seminar in Research Methods II, Spring 2004
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

A large proportion of contemporary research on organizations, strategy, innovation and management relies on quantitative research methods. Subject examines the research process as the goal is to help students understand the relationship between theory, data and statistical methods. It is designed to provide an introduction to some of the most commonly used quantitative techniques, including logit/probit models, count models, event history models, and pooled cross-section techniques.

Subject:
Business and Communication
Management
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Sorensen, Jesper
Date Added:
01/01/2004
Downtown Management Organizations, Fall 2006
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

Focuses on the role of the business improvement district (BID) as a popular and contemporary tool for urban revitalization. Explores BID origins, theoretical underpinnings, enabling legislation, and organizational issues. Emphasizes BID service provision including advocacy, marketing, sanitation, streetscape improvement, security and transportation, while examining BID performance using such indicators as crime rates, vacancy rates, and retail sales. Considers BID organizations throughout North America as well as comparable schemes in Australia, Holland, Japan, New Zealand, South Africa, and the United Kingdom. This course focuses on the origins, functions, and implications of downtown management organizations (DMOs), such as business improvement districts, in a variety of national contexts including the United States, Canada, South Africa, and the United Kingdom. It critically examines how a range of urban theories provide a rationale for the establishment and design of DMOs; the evolution and transnational transfer of DMO policy; and the spatial and political externalities associated with the local proliferation of DMOs. Particular emphasis is given to the role of DMOs in securing public space.

Subject:
Business and Communication
Management
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Hoyt, Lorlene
Date Added:
01/01/2006
Dynamic Leadership: Using Improvisation in Business, Fall 2004
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

The first two weeks of this course are an overview of performing improvisation with introductory and advanced exercises in the techniques of improvisation. The final four weeks focus on applying these concepts in business situations to practice and mastering these improvisation tools in leadership learning.

Subject:
Business and Communication
Management
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Balachandra, Lakshmi
Date Added:
01/01/2004
ECO 230 / MGT 230 Introduction to Economic and Managerial Statistics
Read the Fine Print
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0.0 stars

Syllabus for Introduction to Economic and Managerial Statistics at the College of Staten Island

Subject:
Business and Communication
Management
Mathematics
Statistics and Probability
Material Type:
Syllabus
Provider:
CUNY Academic Works
Provider Set:
College of Staten Island
Author:
Vachadze, George
Date Added:
01/01/2021
E-Commerce and the Internet in Real Estate and Construction, Spring 2004
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

Examines the long term effects of information technology on business strategy in the real estate and construction industry. Considerations include: supply chain, allocation of risk, impact on contract obligations and security, trends toward consolidation, and the convergence of information transparency and personal effectiveness. Resources are drawn from the world of dot.com entrepreneurship and "old economy" responses. Taught by case study method and grading is based on class participation and papers.

Subject:
Applied Science
Business and Communication
Environmental Science
Management
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Macomber, John D.
Date Added:
01/01/2004
Economic Analysis for Business Decisions, Fall 2004
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

15.010 is the Sloan School's core subject in microeconomics, with sections for non-Sloan students labeled 15.011. Our objective is to give you a working knowledge of the analytical tools that bear most directly on the economic decisions firms must regularly make. We will emphasize market structure and industrial performance, including the strategic interaction of firms. We will examine the behavior of individual markets--and the producers and consumers that sell and buy in those markets--in some detail, focusing on cost analysis, the determinants of market demand, pricing strategy, market power, and the implications of government regulatory policies. We will also examine the implications of economics on other business practices, such as incentive plans, auctions, and transfer pricing.

Subject:
Business and Communication
Management
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Berndt, Ernst
Chapman, Michael
Doyle, Joseph
Stoker, Thomas
Date Added:
01/01/2004
The Economics of Information: Strategy, Structure and Pricing, Fall 2010
Conditional Remix & Share Permitted
CC BY-NC-SA
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The Economics of Information provides an analysis of the underlying economics of information with management implications. It studies the effects of digitization and technology on industry, organizational structure, and business strategy, and examines pricing, bundling, and versioning of digital goods, including music, video, software, and communication services. In addition, the course considers the managerial implications of social networks, search, targeted advertising, personalization, privacy, network externalities, open source, and alliances.

Subject:
Business and Communication
Economics
Management
Social Science
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Brynjolfsson, Erik
Date Added:
01/01/2009
Electronic Commerce: The Strategic Perspective
Unrestricted Use
CC BY
Rating
0.0 stars

This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society.

Subject:
Business and Communication
Management
Material Type:
Textbook
Provider:
BCcampus
Provider Set:
BCcampus Open Textbooks
Author:
George M. Zinkhan
Leyland F. Pitt
Pierre Berthon
Richard T. Watson
Date Added:
10/28/2014
Energy Economics, Spring 2007
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This course explores the theoretical and empirical perspectives on individual and industrial demand for energy, energy supply, energy markets, and public policies affecting energy markets. It discusses aspects of the oil, natural gas, electricity, and nuclear power sectors and examines energy tax, price regulation, deregulation, energy efficiency and policies for controlling emission.

Subject:
Business and Communication
Economics
Management
Social Science
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Joskow, Paul
Date Added:
01/01/2007
Entrepreneurial Marketing, Spring 2002
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

The primary objective is to teach students to do rigorous, explicit, customer-based marketing analysis which is most appropriate for new ventures. Explicit analysis of customers and potential customers, using available data, together with explicit and sensible additional assumptions about customer needs and behavior. Additional course objectives are to teach students about: (a) ways to implement marketing strategies when resources are very limited, and (b) common deficiencies in marketing by entrepreneurial organizations. From course home page: Course Description Educational Objective This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions: Marketing Question: What and how am I selling to whom? New Venture Question: How do I best leverage my limited marketing recourses? Specifically, this course is designed to give students a broad and deep understanding of such topics as: What are major strategic constraints and issues confronted by entrepreneurs today? How can one identify and evaluate marketing opportunities? How do entrepreneurs achieve competitive advantages given limited marketing resources? What major marketing/sales tools are most useful in an entrepreneurial setting? Because there is no universal marketing solution applicable to all entrepreneurial ventures, this course is designed to help students develop a flexible way of thinking about marketing problems in general. Career Focus This course is aimed at students who plan to start a new venture or take a job as a marketing professional in an early-stage business.

Subject:
Business and Communication
Management
Marketing
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Kim, Jin Gyo
Date Added:
01/01/2002
Exploring Business
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

The author's goals in writing Exploring Business were simple: (1) introduce students to business in an exciting way and (2) provide faculty with a fully developed teaching package that allows them to do the former. Toward those ends, the following features are included in this text:1- Integrated (Optional) Nike Case Study: A Nike case study is available for instructors who wish to introduce students to business using an exciting and integrated case. Through an in-depth study of a real company, students learn about the functional areas of business and how these areas fit together. Studying a dynamic organization on a real-time basis allows students to discover the challenges that it faces, and exposes them to critical issues affecting the business, such as globalization, ethics and social responsibility, product innovation, diversity, supply chain management, and e-business.2- A Progressive (Optional) Business Plan: Having students develop a business plan in the course introduces students to the excitement and challenges of starting a business and helps them discover how the functional areas of business interact. This textbook package includes an optionalintegrated business plan project modeled after one refined by the author and her teaching team over the past ten years.3- AACSB Emphasis: The text provides end-of-chapter questions, problems, and cases that ask students to do more than regurgitate information. Most require students to gather information, assess a situation, think about it critically, and reach a conclusion. Each chapter presents ten Questions and Problems as well as five cases on areas of skill and knowledge endorsed by AACSB: Learning on the Web, Career Opportunities, The Ethics Angle, Team-Building Skills, and The Global View. More than 70% of end-of-chapter items help students build skills in areas designated as critical by AACSB, including analytical skills, ethical awareness and reasoning abilities, multicultural understanding and globalization, use of information technology, and communications and team oriented skills. Each AACSB inspired exercise is identified by an AACSB tag and a note indicating the relevant skill area.4- Author-Written Instructor Manual (IM): For the past eleven years, Karen Collins has been developing, coordinating and teaching (to over 3,500 students) an Introduction to Business course. Sections of the course have been taught by a mix of permanent faculty, graduate students, and adjuncts.

Subject:
Business and Communication
Finance
Management
Material Type:
Case Study
Textbook
Provider:
University of Minnesota
Provider Set:
University of Minnesota Libraries Publishing
Author:
Karen Collins
Date Added:
01/01/2012
Finance Theory II, Spring 2003
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Continuation of Finance Theory I, concentrating on corporate financial management. Topics: Capital investment decisions, security issues, dividend policy, optimal capital structure, hedging and risk management, futures markets and real options analysis. The objective of this course is to learn the financial tools needed to make good business decisions. The course presents the basic insights of corporate finance theory, but emphasizes the application of theory to real business decisions. Each session involves class discussion, some centered on lectures and others around business cases.

Subject:
Business and Communication
Finance
Management
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Jenter, Dirk
Date Added:
01/01/2003
Financial Accounting, Summer 2004
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Studies basic concepts of financial and managerial accounting. Viewpoint is that of the users of accounting information (especially managers) rather than the preparer (the accountant).

Subject:
Business and Communication
Finance
Management
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Kothari, S. P.
Date Added:
01/01/2004
Focusing on Organizational Change
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Never before have strategic leaders been confronted with so much overwhelming change. The traditional approach is to teach the leader or leaders how to direct or control the organizations’ reaction on a monthly, weekly, or even daily basis. This approach is stressful and overwhelming for executive leaders, makes middle managers feel torn between honoring their senior leaders and listening to the demands of front line employees, and is alienating for front line employees.

Focusing on Organizational Change offers an alternative to the traditional approach by focusing on building the change capacity of the entire organization in anticipation of future pressures to change. Based on systematic research of more than 5,000 respondents working within more than 200 organization or organizational units conducted during the previous decade, this book offers a clear and proven method for diagnosing your organizational change capacity. While building organizational change capacity is not fast or easy, it is essential for effective leadership and organizational survival in the 21st century.

Subject:
Business and Communication
Management
Material Type:
Textbook
Provider:
The Saylor Foundation
Provider Set:
Saylor Textbooks
Author:
William Judge
Date Added:
03/06/2019