Introduction to Energy and Earth Sciences is an introduction to microeconomic fundamentals with a focus on the applications of economics to energy and environmental markets. We will introduce the economic method of analysis to the environmental and resource questions facing society. We will learn about the market forces, supply and demand and how they are formed from two concepts of law of Diminishing Returns and Diminishing Marginal Utility. We extend our knowledge by exploring factors such as market dynamics and market equilibrium, government intervention and market power. At the end we will apply these concepts to real life examples and address Climate Change and Carbon Policy, Resource Scarcity and Energy Security, and Changes in the Electricity Business.

Principles of Macroeconomics 2e covers the scope and sequence of most introductory economics courses. The text includes many current examples, which are handled in a politically equitable way. The outcome is a balanced approach to the theory and application of economics concepts. The second edition has been thoroughly revised to increase clarity, update data and current event impacts, and incorporate the feedback from many reviewers and adopters. Changes made in Principles of Macroeconomics 2e are described in the preface and the transition guide to help instructors transition to the second edition. The first edition of Principles of Macroeconomics by OpenStax is available in web view here.

By the end of this section, you will be able to:

Calculate and graph budget constraints
Explain opportunity sets and opportunity costs
Evaluate the law of diminishing marginal utility
Explain how marginal analysis and utility influence choices

By the end of this section, you will be able to:

Explain demand, quantity demanded, and the law of demand
Identify a demand curve and a supply curve
Explain supply, quantity supplied, and the law of supply
Explain equilibrium, equilibrium price, and equilibrium quantity

By the end of this section, you will be able to:

Identify factors that affect demand
Graph demand curves and demand shifts
Identify factors that affect supply
Graph supply curves and supply shifts

Marketing is a tool used by companies, organizations, and people to shape our perceptions and persuade us to change our behavior. The most effective marketing uses a well-designed strategy and a variety of techniques to alter how people think about and interact with the object in question. Less-effective marketing causes people to turn off, tune out, or not even notice. Why should you care about marketing? Marketing is an ever-present force in modern society, and it can work amazingly well to influence what we do and why we do it.