The Effects of Public Opinion

Why is diffuse support important to maintaining a stable democracy? What happens when a government does not have diffuse support?

What are the ways the media socialize a person?

Is public opinion generally clear, providing broad signals to elected leaders about what needs to be done? Why or why not?

When should political leaders not follow public opinion, and why?

Why should a poll be scientific rather than informal?

What heuristics, or cues, do voters use to pick a presidential candidate? Are these a good way to pick a president?