CUNY Business and Communication

OER created at CUNY for courses in Business and Communications fields.

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Assisting Nursing students in their development of empathy: a guide to fostering requisite skills for the art of empathetic communication
Only Sharing Permitted
CC BY-NC-ND
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This 7-week lesson plan is designed for use in clinical nursing courses. It is designed specifically for use by Nursing faculty teaching in the absence of state required patient facing clinical opportunity due to COVID restrictions. The lesson plan describes pedagogical techniques and provides video and education OER resources designed to help support the development of empathetic communication skills over 7 weeks. Refection and video debriefing techniques will be employed. Role play will culminate in the group presentation project of a brief video modeling effective therapeutic empathetic communication.

Subject:
Health, Medicine and Nursing
Communication
Material Type:
Lesson Plan
Provider:
CUNY Academic Works
Provider Set:
College of Staten Island
Author:
mee, susan
Date Added:
04/01/2021
BUSN 3230: Small Business Management and Minority Entrepreneurship
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CC BY-NC-SA
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Entrepreneurship has become a major source of economic growth and job creation in the United States. As the number of small businesses increases in the U.S. economy, so does the need to prepare students in entrepreneurship. This course provides students with the knowledge and skills to effectively start, operate, and develop a business venture or non-profit organization.

Subject:
Business and Communication
Material Type:
Activity/Lab
Reading
Syllabus
Textbook
Provider:
CUNY
Provider Set:
Brooklyn College
Author:
Amy Wolfe
Hervé Queneau
Date Added:
05/16/2021
BUSN 7250X/PSYC 7246G: International Human Resource Management
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CC BY-NC-SA
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This course is based upon the belief that the quality of the educational environment depends both on “me and you.” I will put extra effort to facilitate the learning process and I expect you to do the same. Such a belief will be implemented by creating a classroom environment in which students will challenge concepts and ideas positively, openly, and respectfully.

The course examines human resource decisions and practices in an international context. Topics include recruiting, selection, expatriation, repatriation, training, career management, performance management, compensation, and cross-cultural issues.

Subject:
Business and Communication
Material Type:
Activity/Lab
Bibliography
Reading
Syllabus
Provider:
CUNY
Provider Set:
Brooklyn College
Author:
Amy Wolfe
Hervé Queneau
Date Added:
06/03/2021
BUSN 7255X/PSYC 7247G: Managing Diversity in the Global Economy
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CC BY-NC-SA
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This course is based upon the belief that the quality of the educational environment depends both on “me and you.” I will put extra effort to facilitate the learning process and I expect you to do the same. Such a belief will be implemented by creating a classroom environment in which students will challenge concepts and ideas positively, openly, and respectfully.

Drawing upon research in the social science and business disciplines, this course will provide you with an-depth knowledge of diversity issues in a global context and develop your cross-cultural communication and negotiation skills. You will also learn the politico-legal, economic, cultural, and business environments of one the following countries: China, India, Japan, France, Brazil, Russia, and South Africa in a comparative perspective with those of the United States.

Subject:
Business and Communication
Material Type:
Bibliography
Homework/Assignment
Reading
Syllabus
Provider:
CUNY
Provider Set:
Brooklyn College
Author:
Amy Wolfe
Hervé Queneau
Date Added:
06/03/2021
BUSN 7260X Entrepreneurship in a Global Economy
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CC BY-NC-SA
Rating

Entrepreneurship has become a major source of economic growth and job creation in the United States. As the number of small businesses increases in the U.S. economy, so does the need to prepare students in entrepreneurship. This course provides students with the knowledge and skills to effectively start, operate, and develop a business venture or a non-profit organization.

Subject:
Business and Communication
Material Type:
Bibliography
Diagram/Illustration
Homework/Assignment
Reading
Syllabus
Provider:
CUNY
Provider Set:
Brooklyn College
Author:
Amy Wolfe
Hervé Queneau
Date Added:
05/16/2021
Balance Sheet Basics - Accounting Equation
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Some Rights Reserved
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This video lecture presents the basic definitions of assets, liabilities and equity with simple examples. It also explains the concept of accounting equation with examples.

Subject:
Accounting
Finance
Material Type:
Reading
Provider:
CUNY Academic Works
Provider Set:
Bronx Community College
Author:
Mittal, Harini
Date Added:
10/01/2016
Bonds
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating

This lecture is about bonds. A bond is a debt investment in which an investor loans money to an entity (typically corporate or governmental) which borrows the funds for a defined period of time at a variable or fixed interest rate. It discusses the bond terminology, how to compute the price and yield of the different types of bonds. Additionally, it describes why bond prices change over time and how credit risk affects a corporate bond.

Subject:
Finance
Material Type:
Lecture
Provider:
CUNY Academic Works
Provider Set:
Lehman College
Author:
Nœ–ez-Torres, Alexander
Date Added:
10/01/2019
Brave New World - Connectivity
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CC BY-NC-SA
Rating

The trifecta of globalization, urbanization and digitization have created new opportunities and challenges across our nation, cities, boroughs and urban centers. Cities are in a unique position at the center of commerce and technology becoming hubs for innovation and practical application of emerging technology. In this rapidly changing 24/7 digitized world, city governments worldwide are leveraging innovation and technology to become more effective, efficient, transparent and to be able to better plan for and anticipate the needs of its citizens, businesses and community organizations. This class will provide the framework for how cities and communities can become smarter and more accessible with technology and more connected.

Subject:
Engineering
Communication
Social Science
Material Type:
Reading
Provider:
CUNY Academic Works
Provider Set:
Medgar Evers College
Author:
Binda, Rhonda S.
Date Added:
08/14/2020
Brave New World - Innovation 2.0 and Public Private Partnerhips (P3s)
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating

The trifecta of globalization, urbanization and digitization have created new opportunities and challenges across our nation, cities, boroughs and urban centers. Cities are in a unique position at the center of commerce and technology becoming hubs for innovation and practical application of emerging technology. In this rapidly changing 24/7 digitized world, city governments worldwide are leveraging innovation and technology to become more effective, efficient, transparent and to be able to better plan for and anticipate the needs of its citizens, businesses and community organizations. This class will provide the framework for how cities and communities can become smarter and more accessible with technology and more connected.

Subject:
Business and Communication
Management
Education
Material Type:
Reading
Provider:
CUNY Academic Works
Provider Set:
Medgar Evers College
Author:
Binda, Rhonda S.
Date Added:
08/14/2020
Brave New World - Reslience
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating

The trifecta of globalization, urbanization and digitization have created new opportunities and challenges across our nation, cities, boroughs and urban centers. Cities are in a unique position at the center of commerce and technology becoming hubs for innovation and practical application of emerging technology. In this rapidly changing 24/7 digitized world, city governments worldwide are leveraging innovation and technology to become more effective, efficient, transparent and to be able to better plan for and anticipate the needs of its citizens, businesses and community organizations. This class will provide the framework for how cities and communities can become smarter and more accessible with technology and more connected.

Subject:
Computer Science
Environmental Science
Business and Communication
Social Science
Material Type:
Reading
Provider:
CUNY Academic Works
Provider Set:
Medgar Evers College
Author:
Binda, Rhonda S.
Date Added:
08/14/2020
Brave New World - The Rise of Cities Globally: UrbanizationMeets Technological Innovation and Digitization
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating

The trifecta of globalization, urbanization and digitization have created new opportunities and challenges across our nation, cities, boroughs and urban centers. Cities are in a unique position at the center of commerce and technology becoming hubs for innovation and practical application of emerging technology. In this rapidly changing 24/7 digitized world, city governments worldwide are leveraging innovation and technology to become more effective, efficient, transparent and to be able to better plan for and anticipate the needs of its citizens, businesses and community organizations. This class will provide the framework for how cities and communities can become smarter and more accessible with technology and more connected.

Subject:
Business and Communication
Social Science
Economics
Material Type:
Reading
Provider:
CUNY Academic Works
Provider Set:
Medgar Evers College
Author:
Binda, Rhonda S.
Date Added:
08/14/2020
Business 3100, 3140, 3200, 4100, 4101
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CC BY-NC-SA
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BUSN 3100 Principles of Marketing
An overall view of the field of marketing and the theory of consumer and enterprise demand. Emphasis is given to consumer behavior, advertising, social responsibility, marketing strategies, market potential, product planning and development, market research, pricing, sales promotion, channels of distribution and government regulation.

BUSN 3140 Consumer Behavior
An interdisciplinary approach to understanding consumer motivation and behavior. The relationship of information processing and learning theory on buyer behavior, importance and measurement of images and attitudes, theories of promotion and communication, and models of consumer behavior. Consumerism. Application of theoretical principles to advertising, positioning, segmentation, and product strategies.

BUSN 3200 Principles of Management
This course explores the functions of the manager and the organization and operation of American business. Also we cover management processes, concepts, and specific problems of production, management, labor relations, marketing, financing, decision making and accounting.

BUSN 4100 Seminar in Marketing Research
This course focuses on techniques of marketing research, including research design, use of primary and secondary data, questionnaire construction, sample selection, data collection and analysis, report writing, and applications of research to the solution of marketing problems.

BUSN 4101 Seminar in Strategic Marketing
Equips students with marketing decision making skills through case study analysis and demonstrates how to develop a strategic marketing plan. Emphasis on the integration of marketing research, market segmentation, targeting, and positioning; and product, pricing, distribution, and promotion strategies. Importance of marketing ethics and corporate social responsibility in decision making. This course is writing-intensive.

Subject:
Business and Communication
Management
Marketing
Material Type:
Homework/Assignment
Reading
Textbook
Provider:
CUNY
Provider Set:
Brooklyn College
Author:
Amy Wolfe
Sonja Lambert
Date Added:
06/18/2020
Business 3100: Principles of Marketing
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CC BY-NC-SA
Rating

An overall view of the field of marketing and the theory of consumer and enterprise demand. Emphasis is given to consumer behavior, advertising, social responsibility, marketing strategies, market potential, product planning and development, market research, pricing, sales promotion, channels of distribution and government regulation. (Not open to students who have completed Economics 3001 [50.2].)

Subject:
Business and Communication
Material Type:
Activity/Lab
Diagram/Illustration
Syllabus
Textbook
Provider:
CUNY
Provider Set:
Brooklyn College
Author:
Amy Wolfe
Myles Bassell
Date Added:
06/18/2020
Business 3200: Principles of Management
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CC BY-NC-SA
Rating

Study in managerial decision making to solve a wide range of operating management problems. Topics covered include: planning, evaluating, and control of operations; forecasting and inventory management; scheduling; project design and management; resource allocation; queuing models; quality of the work environment; and technological change. Design and implementation of management strategy will be emphasized through computer simulation, problems, and cases.

Subject:
Business and Communication
Material Type:
Activity/Lab
Lesson
Syllabus
Textbook
Provider:
CUNY
Provider Set:
Brooklyn College
Author:
Amy Wolfe
Bassell Myles
Date Added:
06/18/2020
Business 3400: Introduction to Economics and Business Statistics
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CC BY-NC-SA
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This open education resource (OER) contains course materials for a full semester course in Statistics. These course materials were developed by Professors Linda Weiser Friedman (Baruch College, CUNY) and Hershey H. Friedman (Brooklyn College, CUNY).

Subject:
Business and Communication
Statistics and Probability
Economics
Material Type:
Full Course
Homework/Assignment
Lecture
Lecture Notes
Module
Syllabus
Tutorial
Provider:
CUNY
Provider Set:
Brooklyn College
Author:
Amy Wolfe
Hershey Friedman
Linda Weiser Friedman
Date Added:
06/18/2020
Business Economics: Data for Decision Making
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Syllabus for a course in data analytics for business economics, focusing on use of source data sets to answer the "why?" questions hidden in aggregate averages used in theory and "headline" news releases. Zero cost course using data available widely on the web. Optional texts are trade books available widely in libraries or used copies at low cost.

Subject:
Business and Communication
Finance
Economics
Material Type:
Syllabus
Provider:
CUNY Academic Works
Provider Set:
City College
Author:
Barnier, Brian
Foster, Kevin
Date Added:
01/01/2018
Business Ethics: Perspectives on the Global Supply Chain
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CC BY-SA
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This assignment was inspired by a group discussion by faculty who teach the First Year Seminar in Business (BTF101) during the 2018-19 Rebooting the FYS Seminar. BTF101 is a two-credit course that meets for a total of 3 hours. We were tasked with ways to improve course assignments aimed at strengthening students‰Ûª Global Learning Competency and Digital Communication Ability. The topic of sweatshops abroad is a proven way to introduce a Global Learning assignment with a business related topic. In order to deepen the students‰Ûª learning on the subject, the assignment tasks students with taking on the role of a Corporate Responsibility Officer (CRO) for Nike. In choosing to put students in this role, they are required to think of multiple perspectives as required by the Global Learning rubric.
The assignment includes several phases and culminates in a student-made video. The first phase of the assignment has students explore sweatshops through video, class discussion and a short writing assignment. The research material provided is intentionally focused on Nike‰Ûªs sweatshops so that students can narrow their focus to a particular instance of sweatshop usage in order to more readily formulate a company-specific response in their roles as CRO for Nike. Once the research phase is complete, students are asked to make a video explaining the issue to Nike in the role of a CRO. The students have to think about Nike‰Ûªs role as a business, the ethical issues of sweatshops and the ways in which they can address the issues. Students work on the assignment during the last third of the semester, and the assignment takes approximately 2 or 3 class hours. To make it manageable, I created an ePortfolio assignment template since students are required to post part of it on ePortfolio. The assignment is used as a final in my classes and worth 20 % of the overall grade. I grade it according to the College‰Ûªs Competency rubric, which is discussed earlier in the semester to ensure that students are familiar with the rubric. Finally, there are a variety of ways to use the existing materials. While the assignment is meant to address the Global Learning Competency and Digital Communication Ability, it also offers opportunities to support the Oral and Written Communication Abilities.

Subject:
Business and Communication
Management
Material Type:
Homework/Assignment
Provider:
CUNY Academic Works
Provider Set:
LaGuardia Community College
Author:
Irias, Andrea R
Date Added:
08/01/2019